TrueCar assists car buyers in finding the best deals in their local area. The application doesn’t just list available cars for sale, it helps the user compare prices and find out what others actually paid for the make and model they are interested in. The user can enter vehicle information and a location to begin. The site supplies the user with a detailed graph depicting the various prices paid. Through the graph, the user can see who paid dealer cost, factory invoice prices, sticker price and the average paid. The homepage also features weekly biggest savings, which shows the user a vehicle that is currently available at a low price. TrueCar has received mentions by CNN Money, CBS, ABC News, Fortune and Wired.
TrueCar was founded in May of 2008 by Scott Painter. The company is based out of Santa Monica, California and is available to consumers as an online car pricing tool. The current TrueCar team consists of more than 10 individuals, including CEO Painter, President and Chief Operating Officer Stephen Hansen, CFO Jim Nguyen, COO Rob Taylor, Vice President of Technology Christopher Lichti, Executive Vice President and General Manager Jim O’Brien and Consultant Steve Moretti.
There are many websites available today that are designed to help consumers find cars for sale. Many of these offer price comparisons and other tools. TrueCar stands out because it goes beyond and provides the user with far more details based on the price and value of a vehicle. Rather than simply comparing the current asking price, TrueCar shows the user all the figures, including sticker price, average price paid, factory invoice price and dealer cost. Users can also see how many people paid each price to determine whether they are getting the best deal available.
The TrueCar website welcomes users with a dark blue and light grey color scheme. The stylish logo remains simple with two font types in white. Although the site does not contain any flashy or extravagant design elements, it offers the user a clean, easy to navigate setting to do their car shopping. Color line graphs stay within the site’s color scheme while providing an easy to identify contrast for the user.
Visitors to TrueCar are not required to create an account to search for vehicles. The user can fill out the search bar at the top of the homepage and select a location from the drop down box provided. The site also stores a list of recently viewed vehicles which the user can access by clicking the tab in the upper, right hand corner of the homepage. At this time, TrueCar does not offer an official registration form. Users can return and search as often as they like without logging in.
Anyone can use TrueCar for free. There are no subscription fees or other charges for doing so. The user is given access to all current features and can search for car prices as many times as they like. Naturally the user must pay for a car they buy after finding it on TrueCar, but how much is spent depends entirely on the user. The user is not required to make any purchases to use TrueCar.
TrueCar is an excellent resource for anyone who needs to find a new car. The application gives users a detailed review of car pricing and how much others have spent on the make and model they are interested in.